About Northstar
Northstar Local is built around one idea: a local business should be described online as accurately and specifically as it is in person.
Purpose
Northstar Local exists to help local businesses be represented accurately wherever customers look for them.
Most businesses are described online by profiles, listings and websites that were set up once and rarely revisited. Categories drift, services go unlisted, hours go stale and the website tells a different story than the profile. We fix that, then keep paying attention as the business changes.
Structure
Northstar organizes its work into industry brands because local search looks different in every industry.
A dealership has separate sales and service departments. A med spa has a treatment menu with limits on what it can claim. A law firm has practice areas and professional rules. Each Northstar brand is built around one of those worlds, while all of them follow the same approach to local search.
Leadership
Northstar Local is founder-led and owned by Chelsea Facey, with John Jefferson as Director of Operations. They work as one team with the businesses we serve.
Founder and Owner
Chelsea founded Northstar Local and leads its strategy across every brand. Her work connects local visibility strategy, Google Business Profile management, industry-specific brand development and practical website solutions for local businesses.
That range is why the Northstar brands share one approach while each focuses on a different industry.
Director of Operations
John is Northstar Local’s Director of Operations. He oversees how the company runs day to day across its brands and the businesses they serve.
Experience
Northstar’s work has spanned these kinds of local businesses, from single locations to organizations with several.
Location
Northstar Local is based in Manteca, California, in the Central Valley.
Our client relationships extend into Oregon and other markets. Much of the work happens remotely, since profiles, listings and websites can be managed from anywhere.
Questions
Northstar Local is owned by its founder, Chelsea Facey. The company's legal name is Northstar Local GBP Management LLC. John Jefferson serves as Director of Operations. Dealer Signal, Signal Aesthetics, Attorney Signal and Local Web Co. all operate as brands of Northstar Local.
Northstar Local is based in Manteca, California. We work with businesses in California and Oregon and in other markets as well. Profiles, listings and websites can be managed remotely, so a business doesn't need to be near Manteca to work with one of our brands.
Yes. Northstar has worked with restaurants and hospitality businesses, real estate professionals, roofing companies, tree services and other local service businesses. Website projects usually go through Local Web Co. For profile and local search work, contact Northstar and we'll talk through what fits.
Tell us about your business and we’ll point you to the right brand.