Profile help
Google Business Profile verification help, including video verification
Verification proves to Google that your business is real and that you’re allowed to manage it. Most businesses are now asked to record a short video, and many get stuck there. Here’s how it works and how we help.
The basics
How Google Business Profile verification works
Before a profile can appear publicly and be managed freely, Google asks the owner to verify it. Google chooses the method, and for most businesses that’s now a business video recorded in the app.
Video verification is available for storefronts, service-area businesses and hybrids that do both. Verification can also come up again later, for example after changes to key details like the name or address. If one method doesn’t work, Google may offer another.
The video
What a Google Business Profile verification video needs to show
Plan the shots before you press record. The video has to cover all of this in one take.
Where you are
Street signs, nearby businesses or landmarks that match your address or service area.
That the business is real
Permanent signage, branded vehicles, uniforms, equipment or products.
That you manage it
Something only the owner or staff can access, like unlocking the door, the register or a work system.
One continuous take
Recorded live in the Business Profile on your phone, without stopping, editing or uploading a separate file.
What to leave out
Bank, tax or ID numbers, other people’s private information and other people’s faces.
Storefront or service area
Storefronts show the outside and inside. Service-area businesses lean on vehicles, tools and proof of the work.
Rejections
Common reasons a verification video gets rejected
When a video isn’t accepted, Google lists the reasons in the profile and lets you record a new one. These come up most often.
- The business name isn’t visible on signage, vehicles or materials
- The location can’t be matched to the address on the profile
- Nothing in the video shows that you manage the business
- The recording was stopped, edited or made somewhere else
- A service-area video shows no tools, vehicles or work
How we help
How we help businesses get verified
Most failed verifications come down to preparation. We do that part with you.
Check the profile first
Name, address, service area and category set up correctly before anything is recorded.
Plan the video
A shot list for your business type, so nothing on Google’s list is missed.
Review any rejection
If Google sends one back, we go through the reasons and plan the next attempt.
Handle multiple locations
For groups, we check whether bulk verification applies and plan each location.
Verification decisions are Google’s. We help you meet the requirements; we can’t guarantee approval. Your business keeps ownership of its profile.
Questions
Common questions about verification
Usually because something on Google's list is missing: the business name isn't visible, the location can't be matched to the address, or the video doesn't show that you manage the business. Google shares the reasons when a video isn't accepted, so start there, fix each one and record a new video.
Yes. Service-area businesses can verify by video too. Instead of a storefront, the video leans on things like branded vehicles, tools and equipment, and proof that you do the work in the area you serve. If you work from home, you don't need to show your whole home.
Businesses with 10 or more locations may be eligible for bulk verification, which Google handles through a separate request instead of one video per location. Eligibility depends on Google's requirements, so we check whether a group qualifies before deciding how to verify each location.
Stuck on verification?
Tell us where you’re stuck and we’ll help you plan the next attempt.